40. Gender neutrality / accommodates multiplicity

Many systems are not used by non-technical women users because in general women are not encouraged to get their hands dirty with technology. If technologies do not reflect gender differences but rather neglect their differences women users tend to op out. I.e. technologies requiring lots of tinkering are not gender neutral)

Example(s): Need to be aware of gender issues, ex. women's poverty relative to men. Need to design systems for non-professional (not wealthy ) women users. For example, design groupware for use on systems located in public spaces poor women frequent, such as Laundromats.

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