Applied statistics is more than data analysis,
but it is easy to lose sight of the big picture.
David Cox and Christl Donnelly draw on decades of scientific experience
to provide usable principles for the successful application of statistics,
showing how good statistical strategy shapes every stage of an investigation.
As one advances from research or policy questions,
to study design, through modelling and interpretation,
and finally to meaningful conclusions,
this book will be a valuable guide.
Over 100 illustrations from a wide variety of real applications
make the conceptual points concrete, illuminating and deepening understanding.
This book is essential reading for anyone who makes extensive use of statistical methods in their work.