Visual Strategies is an essential guide to communicating
scientific findings and concepts through graphics for researchers in all disciplines.
Any scientist or engineer who communicates research results
will immediately recognize this practical handbook as an indispensable tool.
The guide sets out clear strategies and offers abundant examples to assist
researchers—even those with no previous design training—with
creating effective visual graphics for use in multiple contexts,
including journal submissions, grant proposals, conference posters, and presentations.
Visual communicator Felice Frankel and systems biologist Angela DePace,
along with experts in various fields, demonstrate how small changes
can vastly improve the success of a graphic image.
They dissect individual graphics, show why some work while others don’t,
and suggest specific improvements.
The book includes analyses of graphics that have appeared
in such journals as Science, Nature, Annual Reviews,
Cell, PNAS, and the New England Journal of Medicine,
as well as an insightful personal conversation with designer Stefan Sagmeister
and narratives by prominent researchers and animators.
