Mark Forsyth.
The Elements of Eloquence: how to turn the perfect English phrase.
Icon. 2013
From classic poetry to pop lyrics and from the King James Bible to advertising slogans,
Mark Forsyth, author of the Sunday Times number one bestseller The Etymologicon,
explains the secrets that make a phrase
– such as ‘Bond, James Bond’, or ‘To be or not to be’ – memorable,
In his inimitably entertaining and witty style he takes apart famous lines and shows how you too can write like Shakespeare or Oscar Wilde. Whether you’re aiming for literary immortality or just an unforgettable one-liner, The Elements of Eloquence proves that you don’t need to have anything to say – you simply need to say it well.