Frances Westley, Brenda Zimmerman, Michael Quinn Patton.
Getting to Maybe: how the world is changed.
Vintage. 2007
Many of us have a deep desire to make the world a better place,
but often our good intentions are undermined by the fear that
we are so insignificant nothing we can do will actually make a difference.
By studying real-life examples, Getting To Maybe harvests the experiences
of a wide range of people and organizations
to lay out a brand new way of thinking about making change
in communities, in business and in the world.
Westley, Zimmerman and Patton illustrate that great social change
is not just the province of heroes, but well within reach of everyone.