Peter Schwartz.
The Art of the Long View.
Century. 1991
This invaluable book shows executives, managers, entrepreneurs and individuals
how to use scenario planning in order to be prepared for all possible eventualities
which might affect their own future well-being and that of their organization.
In The Art of the Long View, Peter Schwartz describes the techniques of scenario planning originally developed within Royal Dutch/Shell, which outwitted OPEC by foreseeing the oil crisis of the early 1970s – and profited accordingly. These techniques are now widely recognized as powerful tools for developing strategic vision within businesses, and for helping individuals to select their own paths into the future.